ConvertKit Review 2021: Compare Features, Pricing & More

Robert Stockley
6 min readMar 23, 2021

Thinking about using ConvertKit in your business? You’re not alone!

As more and more businesses evolve digitally and start to build and grow their online presence ConvertKit stands out as one of the leading contenders on the market.

But, how does it compare to other leading marketing automation platforms on the market?

In this article, we’re going to provide you with an in-depth review of ConvertKit’s features and pricing and more to help make it easier for you to choose the right marketing automation platform for your business.

Let’s get started?

ConvertKit Review 2021

  • Overview
  • Features
  • Pricing
  • FAQs
  • Alternatives
  • Summary

Overview

ConvertKit was founded to help creators (bloggers, authors, podcasters etc.) build and grow their brand online through email marketing and since this day they have remained true to their word helping people from across the globe make a living doing what they love.

While this has resulted in their platform evolving over the years to tailor towards their needs, they have not let this get in the way of creating a well designed, reliable platform that is used by thousands of business owners every day.

Features

Email Marketing

ConvertKit allows you to create and send simple yet stunning emails with ease through the easy to use email builder while putting a big emphasis on keeping things simple to ensure a great user experience for your subscribers.

Landing Pages

Another feature that sets ConvertKit apart from other competitors is they provide you with a built-in landing page builder while allowing you to create mobile responsive, user-friendly landing pages that let you turn website visitors into subscribers and paying customers.

They also offer a large collection of conversion optimised templates to get started and their platform integrates well with your existing tools to ensure a hassle-free creation process.

Commerce

Looking to turn your audience into paying customers? ConvertKit has you covered with their built-in commerce features which allow you to sell your digital products with ease. Whether its an eBook, paid newsletter, music or coaching service ConvertKit provides you with an easy to set up payment gateway making payments simple and stress-free.

Email Sign Up Forms

Converting your website visitors into subscribers shouldn’t be complicated. With ConvertKit they also provide you with a built-in email sign up form builder allowing you to embed your signup forms across just about any website page you need.

Whether it’s an embedded form, popup form or more ConvertKit allows you to create and deploy your forms as you see fit saving you time and money switching between multiple platforms.

Automations

With the world becoming more connected and global than ever before, being able to reach a global audience while providing a personalised experience can make or break your brand.

ConvertKit allows you to build highly personalised automations to your subscribers no matter whether they are based in Australia, Canada or Tahiti. From creating time-triggered follow-up emails to separate paths based upon an action your subscriber takes ConvertKit does the heavy lifting for you so that you can focus on what matters most.

Creator Pro

For those looking to really take their email marketing to the next level ConvertKit also provides a number of pro features including the ability to review individual subscriber engagement levels, track deliverability, create subscriber-specific advertising campaigns and more.

Reporting

No platform would be complete without the ability to know exactly what results and return on investment you are getting from your campaigns and ConvertKit is here to make that happen.

ConvertKit provides you with a comprehensive breakdown of how each of your campaigns and automations is performing from open rate to click-through rate and conversion value ConvertKit makes it easy for you to check in on the numbers that matter most.

Integrations

Having an email marketing platform that plays well with your favourite tools not only saves you countless hours of tech support issues but it also helps you get the most out of your day by reducing the need for manual data entry and more.

ConvertKit integrates with a growing number of leading platforms including scheduling platforms, eCommerce platforms, reporting platforms and more to ensure a flawless user experience across your entire tool stack.

Pricing

ConvertKit offers flexible pricing options for every business regardless of size and budget including a free email marketing plan for up to 1,000 subscribers and plans from $29 per month for those looking for drip email marketing campaigns.

  • 0 to 1k subscribers- $29 month/$25 per month (billed annually)
  • 1k to 3k subscribers- $49 month/$41 per month (billed annually)
  • 3k to 5k subscribers — $79 month/$66 per month (billed annually)
  • 5k+ subscribers — from $99 month/83 per month (billed annually)

FAQs

How much does ConvertKit cost?

  • ConvertKit’s pricing varies depending upon the number of subscribers you have with plans starting from $29 per month.

Does ConvertKit offer a free trial?

  • Yes, ConvertKit offers a free 14-day free trial to get started.

Can I migrate my existing subscribers to ConvertKit?

  • Yes, ConvertKit allows you to import your existing subscribers and also offers a migration service for those looking for additional assistance.

What customer service options does ConvertKit offer?

  • ConvertKit provides support via live chat and email.

Alternatives

Still not convinced if ConvertKit is right for your business, here are some other platforms we recommend exploring when choosing an email marketing platform for your business.

Summary

Overall ConvertKit provides their customers with a well designed, easy to use platform that doesn’t cost a fortune while also offering everything you need to build and grow an audience with their inbuilt landing page builder, sign up forms and eCommerce features.

While they do lean heavily towards catering towards creators, this isn’t to say it can’t be used with just about any business given the fact that creating high-value content is a major contributing factor to building a successful brand in today’s world.

With this in mind, we use and recommend ConvertKit for all of our email marketing campaigns and would highly recommend including it within your shortlist when looking for a reliable email marketing tool for your business.

And there you have it! A comprehensive review of ConvertKit’s features, pricing and more to help you make the right decision when it comes to choosing a marketing automation platform.

Ready to Try ConvertKit For Yourself?

Thinking about using ConvertKit within your business? Get started today with a free 14-day trial which provides you with access to all features so that you can explore the platform in detail or let us take care of it for you with our ConvertKit consulting services including account setup, campaign creation and more to ensure you get the most out of your email marketing.

Happy automating!

Originally published at https://refunnel.co.

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Robert Stockley

Marketing and Automation Specialist | Founder @ Refunnel | Founder @ Frontdeskr